What's the new about Giorgio Armani spring-summer collection 2021?

High fashion

Italian designer Giorgio Armani is weaving the golden threads of his successes. At 86 years old, he continues to dazzle us with his elegant and varied collections. 

 The "Emperor" finally presented his Spring / Summer 2021 collection as part of a film showing his long career and his distinguished and coordinated style that is unlike any other style.

 Who is this extraordinary designer? How did he build his empire in the fashion world? What success does this group add to his successes?

Giorgio Armani collection

The Italian fashion legend was born in 1934 in the northern Italian town of Piacenza. He had aspired to become a doctor, and he studied at the Medical School of the University of Milan for three years before leaving the university and joining the military service.

 In 1957, he decided to enter the world of fashion, working in the famous boutique "La Rinascente", and gaining extensive experience in the field of manufacture, design and marketing of clothing. In 1960, he began his actual career in the world of fashion design, when he joined the company "Nino Cerruti" as a designer for men.

In 1975, he launched his first menswear collection, the group that was then considered daring and striking, with which he reinvented the men's suit, giving it a distinct imprint of elegance and non-traditional grace.

Perfection and luxury marked his designs since his inception. In order to fulfill his dream, Armani had to sell his favorite car, the Volkswagen Kafir, to finance his company.

But the aspiring designer was not known in the United States of America, until the Hollywood actor Richard chose the designs of the house "Giorgio Armani" for his elegance in the movie American Gigolo, after which the designs of the Italian designer gained international fame and became a symbol of the look of a successful businessman.

In the early eighties, Armani signed an agreement with L'Oréal, the perfume maker, and launched a number of new brands that enriched his empire, such as: “Armani Junior”, which is intended for children, “Armani Jeans”, and “Armani Exchange”, Armani Privee, a couture group, has also launched a collection of sunglasses under the Emporir Armani brand.

Armani did not stop at this ambition, but expanded his business and production lines to include furniture and decoration through “Arman Casa” and opened “Armani” restaurants, cafes, hotels and resorts, which he established in cooperation with the real estate company “Emaar” in Milan and Dubai.

In 2002, Armani was appointed Goodwill Ambassador in recognition of his significant contribution to UNHCR's work during the Afghan refugee emergency. Armani and his company have helped fundraise and spread awareness on a variety of refugee issues. 

Armani describes himself as a "perfectionist", so he never settles for reality and does not give up until he achieves the results he wants.

Armani collection

The Italian designer has launched his latest collection, Giorgio Armani's Spring-Summer 2021 collection in an emotional display of decades-old photos, memories and archival interviews that showcase Armani's coordinated and distinct style.

 In the Spring-Summer 2021 collection, typical graphics and images, for both men and women, are basic, soft and smooth: a mixture of pure lines and neutral primary colors (gray, beige, black and blue) that light up with occasional geometric shapes, teeming with rhythmic patterns, and with the idea of ​​gradation the colors ton sur ton, realistic but also metaphorically, in a soft way that does not overwhelm the rest, highlighting the personality of the woman and the man who is liberated from the rules of traditional elegance, this character is always keen to express herself through what she wears.

From matte to shimmery fabrics, it's the sense of distinction that continues to assert itself, and that defies time!